In the CEO in class, have the evergreen
tree, also has new economy rapidly emerging new generation. Some have been
withdrawn from the stage, some are setbacks and WoXinChangDan. Whatever success
and failures, honor and disgrace, this class is at different times in different
ways to promote Chinese enterprise's development and progress, they may be
victims, also may be experiment, but these won't be moved to the us box of
chocolate reverence.
Enterprise management to the cognitive, include whether innovation spirit, whether
the rule, whether it has the respect of the open field of vision three
elements.
The two dimensions of the evaluation of the
CEO
In evaluating a CEO excellent, mostly
because his enterprise is excellent, not the success of an enterprise is no CEO
of success. The excellent CEO must have what qualities? We can from two
dimensions to know: one is to China 's
national conditions of cognition, and the second is to the enterprise
management knowledge.
The situation of to cognitive, must first
understand the history and social characteristics. China's social governance
structure, the value of social follow rules and was very different from
western, Chinese society of the massive and complex let many excellent
international enterprise at a loss, but Chinese entrepreneurs but it can
understand and use this change and its opportunities brought. This is why the
"best buy" in the Chinese market is on the verge of dying, and
country and su ning but it can rapid expansion, to share the feast; This is why
ten years ago was the Volvo laughed at LiShuFu refrigerator factory director,
after ten years with the acquisition of the car factory founded the Volvo.
Next to know China market characteristics.
Baidu's success, alibaba's success is because and strong international
competitors, and they know more about China market, more willing to service the
Chinese state of mind to design their own products, and won the market, to win
the company and personal success.
The first thing is to have entrepreneur
spirit of innovation. The state-owned enterprises need to break the system
innovation, the strengthening of the corporation need management innovation,
the development of Chinese enterprises need more technology innovation. To have
the innovation thinking, made the battery WangChuanFu success in the car
industry, tube eat tubes of the industry chain eke out her drink NingGaoNing
integration. Industry to upgrade, development mode to reform, these need
innovative consciousness and innovative thinking to guide.
Second, we should respect the management
rules. Respect management rules could mean you know, the transformation of the
subversion of the existing habits, change the cost structure, or even give up
successful in the past. But when we see lenovo's strategic management mode, on
the talent cultivation mechanism vanke, li ning brand of rapid construction and
channel expansion, will feel respect management law of China for ceos is not
only correct to do things, more means they and the success of the distance.
The third is to have a broad field of
vision. China 's
successful enterprise ceos have an important common in strategic level is a
higher awareness. Wanda 10 years ago to take the lead in the real estate and
business square to see the integration of value, copy all the way to the great
river north and south; Consolidated group investment strategy is early step
insight into the development of the industry trend, seizes the commanding
heights. Open vision allows these enterprise ceos step ahead, this step is the
end of the first circuit into line that step.
In the challenges of achievements
Chinese companies are in high speed
development smooth transition to change, the principle of development, the
pattern, the way to change all face. Therefore, every CEO are faced with the
following three challenges.
To do the big from do. Over the past 30
years, especially in the past 15 years, the CEO of China are the most used to
face is how to make the enterprise scale, how in a growing market fully enjoy
dividend growth. So we see more, street enterprise into a home appliance giant,
township enterprises into the world factory, once depression of the state-owned
enterprises become the international top 500 nie rebirth.