Inertial thinking is a abide by certain
rules of thinking, usually in imperceptible in to the behavior of people
decisive. Behavioral psychology tells us, one a day of behavior is only about
5% belong to the habitual. If this habit long-term development goes down, can
easy to form inertia, then people will often by rules, exclusive innovation,
with some experience, live in the old way, to observe and deal with the
problem. Is the invisible touch habits of thinking, to a certain extent in the
decision-making behavior decision direction and quality, and also in a certain
extent determine the market operation of the final result.
For instance the enterprise often place
policy, base, technology is hanged on the mouth; Say to the products, first
concern is the cost; To develop new market, the first to accounting is what
product, how many people, a few years can see earnings and utility factor.
The French scholar's check iron said:
"you at work if only one idea, the idea is the most dangerous."
Thinking habit as stability factors, itself
is only applicable to relatively fixed consumption environment, once the
consumption environment change, this thinking habits will fundamentally hinder
the development of the enterprise.
There is a story very interesting. A test,
a candidate met such a question: who can put a cap turned? The first twist for
a few minutes without open, took out a handkerchief bag above twist, or no; The
second was strong strength obviously not small, twist the along while also have
no open; The third thought of a problem, then reverse direction twist, or not.
At this time, the lectures from the desk and took out a screwdriver, from the
bottle gently start for a moment, then unscrewed the cap easily. Finished he
said with a smile: everybody's thinking has virtually be limited lived, think
only of tried unscrewed the cap, but not with the external force. Beverage
bottle is hard twist, canned cap strength again big also difficult to use hand
twist, the truth is so simple.
So, no can't open the caps, only can't open
train of thought. Thinking once limited, no amount of resources, another big
ability all cast away. This and associate it enterprise. Be like at present
regional brand from the base areas to market into a greater areas of space.
According to the enterprise's usually thinking habits, not for a new market and
specialized system research, also won't implement consumer groups, carefully
channel and terminal analysis, more not so easily implement enterprise product
brand relative to upgrade.
And look at those winners, none dare to do
dare to break for the beneficiaries. Without this kind of thinking and state,
will not have the tianfu good tea break through the traditional mode of
innovation, also won't have come from the inner Mongolian cow speed, there will
be no more WangLaoJi out of lingnan red miracle.
Visible, to get the breakthrough, will have
to break the inertia thinking, dare to do dare to rush vision and courageous.
Such as the enterprise, regional brand to develop new market, win new business
opportunities, to realize new upgrade, it is not how do according to the actual
adjustment, but need to conform to the market competition environment changes,
achieve the goal of the new mode of thinking push down.
Specifically, the first to jump out to
self, and break the rules, the system master actual market, with the overall
strategic and tactical local. West zhe cloud: people can't step in the same
river twice. Things at every moment in the development and change, the most
clever way is not "with changeless should" but "to the change
should change", which requires the enterprise don't used to ms, but
thought hard, seeks the overall good, good new recruit, good open new bureau;
Next, want to dare to try to contend for
dare to rob. No such a spirit and strength, the cap as open; No such a spirit
and strength, those winners in also only will is in the corner you ain't
nobody. Especially for the efforts to breakthrough the peripheral area
enterprise, in the current economic situation of unpredictable, the expected
future deep uncertainty of increasing situation, we should be even more
confidence, with our dare to do dare to break for spirit to grab the
opportunity in crisis, it will be possible to develop yourself;
Once again, to learn, and be good at the
integration of resources. The superficial know in thought and the inertia is
the root of thinking in inertia. That kind of content to natural approach the
easiest way to get the unexamined thinking inertia to step in. Therefore, the
enterprise leaders more should strengthen the study of the theory of,
strengthen the innovation of the thinking. This method has many, entrepreneurs
can through continuous learning, to participate in lectures and training,
increasingly pushing their horizons, realize own thinking ability of ascension,
let target pour push thinking mode to implement the systems.
Of course, for the present to expand the
market, promote sales market is imminent enterprise, also can find the right
outside brain, with their body in mountain outside the Angle and good at
innovative thinking, help enterprise will carry out transformation to the
actual operation, an enterprise may also doing and learn to do, complete the
regional development, but also complete change thinking habit road of
experience.
In a word, innovation is to emancipate the
mind and since the reform and opening up, bring us the most valuable wealth of
society. Turn over many government report and enterprise group planning,
innovation is the most mentioned one of the words. This society, is always
innovation, good at innovative enterprise and individual can have the better
chance, and walk in the forefront of The Times.
Grandson yue: "is close, in
strange-".
Strange is definitely not the practice of
conventional gather, is to break the limitations of thinking inertia, with more
than ordinary people than competing creative thinking in hand for the more
market win.
And, of course, are good at learning
experience of others, in others on the success of positive improvement, or
other industry successful practices introduced to the their industry. In fact,
it is a good way to break inertia thinking.
